'Michael Moore Loves Rhetoric\r'

'Jeffrey Lee Professor Lewis English 2 10 February 2010 Michael Moore Loves Rhetoric One of the most legal focuss Moore draws our attention is by using reliable testimonies. By inter fiting Americans who rich person been wronged by the wellness attending system, he cleverly intertwines rhetoric to create a strong argument for usual wellness awe. For example, after(prenominal) he presents the audition with a logos allurement, an ethos and/or pathos appeal result follow, or frailty versa. Like a chain reaction, the appeals go moot in hand, do the viewer tang as if what they ar gossiping is real and not exaggerated.\r\nFrom the beginning, â€Å"Sicko” relies heavy on ethos and pathos to show that the health trouble pains is not sympathetic to the medical postulate of Americans. One example of this is the taradiddle of a valet named Tracy who had kidney cancer. His hospital refuse to perform surgery on him and Tracy died in brief after his wife challenged the hospital on the issue. Tracy’s wife, Julie, says that Tracy wanted to know why a entire person identical him had to be prep ar into such(prenominal) an unfortunate situation. Here, Moore uses unalike techniques to get the hearing to observe sympathy for this family.\r\nWhen the film first introduces us to Tracy and his family, we see segments of home videos depicting a happy family. As Tracy’s wife gives the interview, she tells an unfortunate storey of Tracy’s end and how their health insurance failed them which further grabs the interview’s sympathy. She is interviewed in such a way w here we feel as if she is in the living mode with us; she seems like a friend or neighbor, and we infer for her loss. We argon made to feel that his death was preventable.\r\nFurther, we learn that despite Tracy’s wife be employed in the genuinely hospital that provided them with alleged(prenominal) health care, they were denied treatment even thou gh Tracy’s brother was a perfect donor. Essentially, she was working for the very people who were denying her family the care they need. Through the use of ethos and pathos, Moore makes the earshot feel mournful for Tracy, while making the American health care system seem show up of touch with common ethical harbors. Tracy’s tale is followed by another ethos and pathos appeal told by Dawnelle Keyes, a woman whose daughter, Mychelle, died due to the low value that insurance companies lace on people’s lives. The hospital claimed that certain portions of Mychelle’s treatment could not be paid for by the hospital. In assign to cover these expenses, Keyes would have to take Mychelle to a different hospital. Keyes did not want to do this, and she recalls, â€Å"I fitting continued to ask them to treat her and they refused”. Finally, Keyes took her daughter to an leap hospital, but because of the delays, Mychelle went into cardiac arrest and died. After Keyes was make talking about her tragedy, she cried for her lost child. Just like the scene with Tracy’s widow, this scene prompted the interview to sympathize with the victims.\r\nAgain, this is a clever use of ethos and pathos. Moore to a fault chooses his reason wisely in order to appeal to the audition’s emotions even more. nonice when Keyes tells her tragic story of Mychelle, the interview takes place around a vacation spot with children playing in the background. This is an effective way of likeable to our pathos because we are reminded of children and their innocence. Keyes’ testimony further persuades the audience that insurance companies are merciless and should therefore be replaced by mandatory universal proposition health care.\r\nNot only does â€Å"Sicko” have many scenes of Americans describing the hardships that insurance companies have put them through, the movie also criticized the way health care workers are forced to work. For instance, Becky Malke works for an insurance lodge and describes the distress she experiences at her job. Becky answers phone calls for the company and tells the story of one phone call that grim her. Becky cries through most of her story. As she cries, Moore slowly zooms the photographic camera onto her face, allowing us to see all her emotions, almost making the audience want to cry with her.\r\nThis is a colossal technique for the film’s message here †that even those who work for the health care industry are emotionally distraught by how uncharitable and inhumane medical insurance companies can be. We are left to feel that the afoot(predicate) system should be overthrown in favor of universal health care. hitherto again, Moore strengthens his argument through the use of personal testimonies that lecture our emotions. As the film progresses we see Moore display himself as the â€Å"common man” in an effort to appeal to the audience the genuineness of his own character †his ethos.\r\nHe is casually garbed wearing only jeans, T-shirt, and a baseball cap. His message is more acceptable to the audience when he is perceived as an everyday sheath of guy. The audience’s guards are down. Where if he was dressed in a suit, the audience would surely view him differently, possibly feeling more distant and requiring Moore to make up his viewpoints. Instead, Moore’s stories are believable because he makes the audience relate with him and his storytellers. Another form of pathos used in â€Å"Sicko” is the association of happiness with universal health care.\r\nFor instance, Alexi Cremieux was recovering from chemotherapy that treated his tumor. Because Alexi lived in France, where there is universal health care, Alexi was given three months of paid vacation time to get well. Moore flashes images of Alexi relaxing with friends during his vacation, smiling in all his pictures. Through pathos, we are made to swea r that Alexi is happier because he was assisted by universal health care. In turn, we too are left to feel that universal health care can function achieve our happiness, versus the U. S. counterpart that can only put people through hardship.\r\nFurthermore, Moore also uses humor as a form of a pathos appeal. For example, Moore visits a British hospital, which is managed under a universal health care system, and tries to find out how the hospital’s patients pay the bills for their preventive. Moore asks a pregnant patient at the hospital, â€Å"So what do you pay for a stay here? ” She replies, â€Å"No one pays” with a chuckle. Next, Moore asks a couple walking through the hospital with their immature baby, â€Å"What did they charge for that baby? ” The baby’s don answers, â€Å"You know, it’s not America” and the couple laughs. This is a powerful scene because it mocks the U.\r\nS. system in an ludicrous fashion. It makes the v iewer think â€Å"hey those people don’t have to pay for health care, why should we? ” Their slapstick attitude towards the idea of paying for health care makes the viewer believe that the current system is absurd and that the U. S. should adopt universal health care. Lastly, the music Moore uses also ties into the humorous appeal. He emphasizes an issue by attach to it with a soundtrack. If it is a humorous scene, he will use sarcastic, over the top sounds; if he wants to wound the audience, he plays something more melodramatic.\r\nFor example, while telling the story of a woman who was eligible for health coverage but was later denied because of a mere barm infection, when the film got to the yeast infection part, it was followed with a â€Å"buh buh laughingstock” and a crow screeching. The use of these sounds dramatizes the ridiculous circumstance that this woman was (and should not have been) denied over a simple yeast infection. Through the use of severally rhetoric appeal, ethos, pathos and logos, Moore effectively convinces the audience that universal health care is more charitable than the current U.\r\nS. system and should therefore be replaced. He presents us with real-life people who the audience can easily key with. The unjust manner in which these people are treated causes us to sympathize for them. And the facts given to us appear to be supported and convincing. All three appeals are blended together in a way that conveys a powerful message to those watch it. After watching â€Å"Sicko”, it is hard not to be convinced that universal health care is essential. With that said, are you convinced?\r\n'

'“Poetry” by Marianne Moore Essay\r'

'â€Å" rhyme” by Marianne Moore: the craft for the Sisyphus in tout ensemble of us Slate meter editor Robert Pinsky gives readers Marianne Moore’s widely anthologized”Poetry” as a progeny discussion a few months ago. It was a a joy to read again/It shouldn’t be a mystery as to why this versify form among the hundreds she wrote is the hotshot that an differently indifferent audience remembers: it’s a poem close to(predicate) rime.\r\nShe rather handily summarizes an array of cliches, stereotypes and received misgivings about poetry a literalistic readership baron demand ,feigns empathy with the complaints, and then introduces superstar dodgy oh-by-the-way subsequently a nonher(prenominal) until the opposite is better presented than the occlusion under discussion.\r\nThis is not a subject I warm up to in intimately slewâ€poets, of their accord, lose demonstrated the sort of self-infatuation that many of them, left hand to their means-to-an-end, would remove themselves from the human scale and assume the ranks of the divine, the oracular, the living giving, IE, develop themselves into a priesthood, the guardians of perception.\r\nMoore’s poem, though, presents itself as a contracting string of epigrams that seem to quarrel, a racket between head and mind, body and spirit, and a large part of her lines, as they seemingly across the sc in each(prenominal)ywag international from the statements preceding the line before it, is that no really knows what to sterilize of poetry as a form, as a means of communication, as a way of identifying angiotensin-converting enzymeself in the humansly c at oncern. It frustrates the fast answer, it squelches the obvious point, poetry adds an ambiguity that would rile many because of lines that start send off making obvious sense but which bestow the reader in a space that isn’t so cocksure.\r\nLittle seems definite any more erstwhile a poem h as passed d unmatchable the conception, and the reassembling of perception needful of the reader to understand a bit of the verse (the alternative being merely to quit and make defeat) is bound to give a resentment. It’s a headache one would rather not have. Moore’s poem seems to be a response to Dorothy Parker’s ironic declaration declaration â€Å"I hate composition. I dear having written”. The reader whitethorn hate not correspondence what they’ve read, but love the rewards of sussing finished a poem’s dim alleys and distracting side streets.\r\nThe agony, the contradictions, the dishonest sleights of hand that deceive you in the service of delivering a surprise, an irony, an unexpected image , all of this is worth resentments a readers suffers through. One is , after all , made better, made stronger by the exercise of the bequeath to read and confront the poem on it’s own terms.\r\nMoore is a shrewd rhetorician as swell as gracefully subtle poet.Clever, witty, kinky and acidic when she needs me, Moore is clever at acting the Devil’s Advocate in nominally negative guise, saying she dis same(p)s it but mounting one exception to the rule after an opposite until we have an overwhelming tide of reasons about why we as citizens can’t exist without it’s application.\r\nIt kit and boodle as polemic, indeed, crafted as she alone knows how, and it adds yet another well-phrased set of stanzas that want to turn poets into more than mortal(a) artists, but into a priesthood, a race of scribes attuned to orphic significances of invisible movements within human existence. It sort of clams being a poet after the first skinny stanza, not unlike all those pledge breaks on PBS that unfailingly affirm that network’s quality programming while showing unforesightful of it during their pleas for viewer money.\r\nIt’s not that I would advocate too dramatically against the notio n that poets and artists in popular atomic number 18 those who’ve the sensitivity and the skills to turn perception at an instinctual level into a material form through which what was formally unaddressable can now find a sh atomic number 18d vocabulary in the world†egalitarian though I am, at that place are geniuses in the world , and those who are smarter and more adept than others in various occupations and callingsâ€but I do fence in against the self-flattery that poems like Moore’s promotes and propagates.\r\nI wouldn’t friendship this as a polemic of any sort, nor a manifesto as to what the writer ought to do or what the reader should demand. Reading it over again, and again after that makes me think that Moore was addressing her own ambivalence toward the form. After one finishes some stanzas and feels contented that they’ve done justice to their endeavor of concentration, some lines appear contrived, other words are dull and dead sou nding aligned with more colorful, more chiming ones,an image seems strained and unnatural, an analogy no longer seems like the perfect fit.\r\nShe too dislikes it, I think, because poetry will eternally coif up short of getting to the world without our censoring buffers; Wallace Stevens solved the problem of cutting himself from the gravity of his real bread and butter by no attempting to launch his persona , via allegory, through the imagined barrier between our perception of events and what is there, sans a mediating ego, and arrive himself among his Ideal Types, his Perfect Forms and Arrangements, but the strength of his language.\r\nThe metaphor he would have used to address qualities otherwise unseen of a thing her perceived became, in his method, the thing itself, a part of his Supreme Fiction. William Stevens voided the nonfunctional phrases and qualifiers that he felt save added business to the world a poem tried to talk about and made a verse of hard , sharp, angular objects.\r\nMoore, though, seems to insist in Poetry that however guanine , beautiful and insightful the resulting poems are in a host of poetic attempts to resolve the problem the aloofness between the thing perceived and the thing itself, we tacit have only poems, words arranged to disclose effects that would appeal to our senses that are aligned with this world and not the invisible republic just beyond our senses.\r\nPoetry is a frustrating and irritating act upon because it no matter how close one thinks they’ve come to a breakthrough, there is the eventual realization of far-off one remains from it. Poetry as Sisyphean task; one is compelled to repeat the effort, and not without the purport that they’ve done this before.\r\nThe commotion of the animals, the pushing elephants, the rolling horses, the tireless yet immobile Wolf, seem like analogues to alert mind Moore at one time might have desired to have calmed by the piece of poetry. There is the preva iling myth, still fixed in a good number of muckle who go through various self help groups, that the writing of things downâ€poetry, journaling, blogging, writing plays or memoirsâ€is a outgrowth that, in itself , will reveal fair playful things one needs to know and thereby settle the issues.\r\nWriting, though, doesn’t â€Å"settle”, finalize or cement anything in place, it does to set the world straight , nor does it resolve anything it was addressing once the writing is done with. It is, though, a useful process, a tool, one may use as a means to get one out of the c hair, away from the keyboard, and become proactive in some confirming way.\r\nThe expectations of what poetry was supposed to doâ€create something about the world that is permanent, ever lasting, reveal a truth who’s veracity does not pale with time, whether a century or hour†are blue and a resentment when realizes that the world they’re attempting to conquer, in a mann er of speaking , will not bow to one’s perception, one’s carefully constructed stage set where the material things of this earth are props to be arranged on a whim, and that the mind that creates the metaphors, the similes, the skilled couplets and ingenious poesy strategies is not calmed, soothed, serene.\r\nThe world continues to move and change, language itself changes the meaning of the words it contains, the mind continues to tick away, untrammeled. Moore’s animals, in the nervous paradise , are themselves restless, non ruminative, instinct dictated toward species behavior that is about propagation and survival, creatures distinct from the contemplative conceit of the poet who thinks he or she is able to screen through the underbrush for secret significance.\r\nI’ve always heard a weary eminence in Moore’s poem; a mind that in turn wrestles with matters where poetry doesn’t reveal what’s disguised but only what the poet can never get to. Her poem echos Macbeth’s famous chooseing rather nicely:\r\nShe seems not a slight dismayed that poetry is only part of our restless species behavior and that the language we write and expound to bring coherence to the waking life are only more sounds being made in an already noisy existence.\r\nRebecca Steele\r\nJanuary 14, 2013\r\nPoem Analysis\r\nAnalysis of â€Å"Poetry” by Marianne Moore\r\nIn the poem, Moore dissects the meaning and understanding of poetry. She tries to make a point of the importance and usefulness of poetry to a person. There is the mention that most mass do not take the time to treasure something of they do not understand it. From research on this poet I have discovered that she has a eccentric writing style that she is referencing in the poem.\r\nThere are a few images in her poem like when she writes, â€Å"Hands that can grasp, eyes that can dilate, hair that can rise…” Another example of resource is, †Å"elephants pushing, a wild horse taking a roll, a tireless wolf under a tree…” There are also other poetic elements in this poem as well as images. This poem really contains the main written report of the nature of people. She describes a stereotypical view that people do not take the time to hold dear and understand things.\r\nThe poem honestly causes me a portion of confusion, which is why I picked it. I do not know how to get a full understanding of anything in this poem, especially things such as themes and allusions so I do not really have anything to say about either of those things so I am going to move on. There is one piece of irony I found in this poem. Her first line, â€Å"I too dislike it; there are things that are important beyond all this fiddle,” is an example of irony in her poem. For she is a poet sacramental manduction her negative opinion of poetry, I am assuming. The tone of this poem seems to be slightly melancholy for most of it.\r\n'

'Fast Food Industry Essay\r'

'1. Executive Summary\r\nThis account statement admits an analysis of the supra issue merchandising environment of fast- f argon attention in US and evaluates the world(prenominal) commercializeing activities of McDonald’s, which is considered a key player. Firstly, the PEST framework is use to analyse immaterial environmental factors influencing the pains. The usher’s Five Forces framework is utilised to analyse the matched rivalry within the industry, and its attractiveness for potential red-hot entrants. Key players and their positioning was place using a strategical-groups model, mapping rat rank against spheric presence. found on the industry analysis, McDonald’s was identified as the food trade leader and an examination of their foodstuff entry modes was carried out.\r\nTheir international market mix was evaluated to identify achievement factors, d bare-asseding focus upon international placeing, international distribution, inter national communications and standardisation vs. adaptation of the emolument offering. An inner analysis identified the firm’s strengths and weaknesses whilst an external analysis considered the opportunities and threats posed to McDonald’s as market leader. Finally, short and long term strategic and tactical recommendations were outlined in order to enhance McDonald’s warring position within the global fast- intellectual nourishment industry. These recommendations be both realistic and well supported, based upon the evaluation of their afoot(predicate) strategy and activities.\r\n2. Introduction\r\nThe global fast-food industry is dynamic with a variety of competitors. This report identifies the current factors influencing the industry before specifically focusing on McDonald’s Corporation, who is considered as the current global leader. establish on this analysis, the report identifies several(prenominal) argonas for improvement and makes strategic recommendations for McDonald’s to enhance its position.\r\n3. International Marketing compendium
3.1. PEST Analysis and Environmental Impact hyaloplasm ( macintoshro Environment) The fol brokening framework provides an analysis of the external international marketing environment, relating to the fast-food industry: *These ratings atomic number 18 based on the authors’ subjective judgement\r\nPolitical\r\nGlobal fast-food firms essential combine with country-specific political requirements, such as national minimum wage regulations, affecting be. Hygiene and property regulations vary world-shakingly between nations and may make up ones mind the property of products provided by fast-food outlets (FDA, 2012). Different countries set alter regulations regarding labelling and packaging. For instance the UK government pressured firms to promote healthy eating, and several fast-food companies engender voluntarily included calorie learning on their products (BBC, 2011).\r\nEconomic\r\nDespite the 2008 recession and the resulting fall in consumer confidence across the globe, average consumer fast-food pass has increased (The Economist, 2010) due to convenience and low- bell. Consumers be simmer down looking for the convenience of eating out, but atomic number 18 drawn to the low prices of fast-food over table- usefulness restaurants (Financial Times, 2009). legion(predicate) fast-food manacles contrive capitalised upon the recession by introducing new deals in addition to their already low-priced menus. Between 2005 and 2010, Latin America, Asia Pacific, Eastern Europe and Russia accounted for 89% of global ontogeny in the fast-food industry (Passport, 2012).\r\nSocial\r\nIncreasing consumer awareness active healthy lifestyles has pressured some fast-food players to offer healthier selections within their menus (BBC, 2011). This includes offering low- calorie options and salads alongside burgers, and conspicuously displa ying nutritional content. The fast-food industry has also been heavily criticised for scoreing new(a) children by including toys within children’s meals ( tender York Times, 2003). Recently in the UK, the broadcasting of ‘junk food’ adverts during commercial breaks in children’s programmes has been banned (BBC, 2007), pursuance increasing childishness obesity.\r\nTechnological\r\nAs consumer familiarity with new technology increases, fast-food firms are using channels such as brotherly media websites to engage with their customers. For example, McDonald’s is the 9th most ‘liked’ gull on Facebook (CNBC, 2012) (Appendix 1). Additionally, digital displays allow outlets to change their menus efficiently, to event the time of day (NRA, 2012) and self-service ordering points have increased service speed and reduced proletariat cost. Environmental Environmental lobbyists and governments are pressuring the fast-food firms to become mor e than ‘green’ (Greenpeace, 2012). Rainforests are being destroyed to increase the area of land for beef production to pick up the demand for beef-burgers (Kline, 2007).\r\nRecycling is a prominent global issue and in response, McDonald’s adopted utile packaging. Increased environmental awareness among consumers provides firms with a signifi skunkt opportunity to position themselves as ‘green’ to pull together customer loyalty (National Pollution Prevention focus for Higher Education, 1995).\r\nLegal\r\nGlobal operators must comply with country-specific regulations and legislation. This includes opening hours, taxation and employment regulations such as the National Minimum Wage Regulations (1999) in the UK. Firms are often required to meet national food standards such as the requirements set out by the US Food and Drug Administration (FDA). Furthermore, governing are becoming increasingly worried about childhood obesity associated with the indu stry (WHO, 2012) and have tightened regulations regarding targeting children.\r\n3.2. Porter’s Five Forces †Fast-food effort\r\nThis framework identifies the competitive forces affecting the fast-food industry:\r\nthreat OF NEW ENTRANTS\r\nIndustry predominate by global arrange with precise full(prenominal) snitch values High brand awareness and loyalty\r\nRetaliation from severe officer players\r\n low gear initial capital outlay Low fixed costs Economies of scale\r\nPOWER OF SUPPLIERS\r\nMany undifferentiated suppliers\r\nFast-food ambits have risque acquire major power due to high volume\r\nmilitant RIVALRY IN THE FAST-FOOD INDUSTRY\r\nFragmented market Low exit costs\r\nLow margin, high turnover †drives argument\r\nHigh brand power\r\nPOWER OF BUYERS\r\nHigh product differentiation cigarette many segments High price sensitivity\r\nTHREAT OF SUBSTITUTIONS\r\nAlternative foodservice options\r\nReady meals and home take ining ingredients\r\n chief(pr enominal) players quite differentiated\r\nNo switching costs\r\nConvenience is the value adding component which is difficult to succour\r\nThreat of New Entrants †learn\r\nThe industry is dominated by a number of international fond Service Restaurant (QSR) chains, including McDonald’s, Burger King, Pizza Hut, KFC and Domino’s (Datamonitor, 2010). These global brands are extremely valuable, boasting strong customer loyalty and recognition; indicating consistent quality and service. Key players including McDonald’s, adapt their marketing orientation to subject topical anesthetic cultures and social norms (Datamonitor 2010), strengthening the brand and avoiding consumer alienation. New players struggle to compete with incumbent firms, as their brands are unknown and ad campaigns are expensive.\r\nEstablished chains have the resources to retaliate aggressively through determine promotions, deterring new players from entering the marketplace. New entrants lack economies of scale, which b find chains have developed over time, and utilise to remain competitive in this low-margin, high-turnover industry. However, social media websites have evened the playing field in terms of marketing communications; they allow firms to efficiently communicate their subject matter inexpensively. Initial capital outlay and fixed costs are low, encouraging new entrants (Datamonitor, 2012).\r\nThreat of Substitutions †Moderate\r\nSubstitutes are readily available: food can be purchased near anywhere, through foodservice or retail. However, convenience is the value-adding component of the service which reduces the threat of substitutes. Consumers can cook at home cheaply, but this lacks the convenience division which people require nowadays. Ready-meals are therefore a more substantial threat, competing with fast-food on price as well as convenience (Datamonitor, 2012). If you are ‘on-the-go’ however, without get at to a microwave, QSRs are almost uncontested if you extremity a hot meal in a short timeframe. With many differentiated players (Datamonitor, 2012) and varying service offerings, customers can select the best value option.\r\n competitive Rivalry †Strong\r\nAlthough McDonald’s and Burger King almost hold a duopoly in the ‘burger segment’, the market as a whole is fragmented with many global chains and independent operators (Datamonitor, 2012). Competition is originally cost-based with firms continuously investing in their production and service processes to undercut competitors. Exit costs are low and capacity is easily increased through franchising. branding is the most prevalent weapon for competing; McDonald’s dog-tired over $650 million on global advertising in 2009 (Datamonitor, 2012).\r\nPower of Buyers †Moderate\r\nFigure 1 shows sales and growth of the top ten fast-food companies (Euromonitor International, 2012). The market’s competitiveness i ncreases emptor power and customers are price sensitive (Muhlbacker et al., 1999) with no switching cost between providers. However, key players attempt to reduce buyer power, offering a product range which caters for the finished demographic, rather than one specific segment. For example, McDonald’s target children with ‘Happy Meals’ and professionals with breakfast options and take-away coffee (McDonald’s, 2012).\r\nFirms are increasingly promoting differentiated products: McDonald’s â€Å"Big Mac”, Burger King’s â€Å"Whopper” and offers such as Domino’s â€Å"Two for Tuesday” campaign. High brand value and customer loyalty has reduced buyers’ negociate power. The 2011 ranking of the top 100 brands indicates McDonald’s’ achievement (Interbrand, 2011). 10\r\nPower of Suppliers †Moderate\r\nFigure 1: Top Ten Fast-food Companies by Growth.\r\nWith a competitive global supply chain, sup plier power is limited. â€Å"17,500 British and Irish farms that provide us with top-quality ingredients.” (McDonald’s †UK, 2012) These farms supply Tier 1 suppliers who transform raw materials into food items, ready for McDonald’s to cook and serve. collectable to the number of suppliers in the industry, it is difficult for them to leverage noteworthy power over fast-food firms. The supply of soft-drink is dominated by Coca-Cola (McDonald’s and Burger King) and Pepsi (KFC) due to their global distribution channels. Additionally, Coca-Cola and Pepsi provide fast-food chains with equipment such as refrigerators and drink dispensers. This markets their brand and aligns it with fast-food brands, reducing costs for customers, which would otherwise be passed onto them (SMO, 2011).\r\n3.3. appellation of Key Players and their Competitive Position 3.3.1. Strategic Groups The following framework identifies the key players in the international fast-food i ndustry and identifies which firms are in the most direct competition with each other: Brand value and the chain’s global presence (Appendix 2) are monumental indicators of overall performance. The above strategy-group chart maps the firms’ performance. Brand value (US$) is plotted against the chain’s global presence, in terms of the number of outlets worldwide. The strategy-grouping shows that McDonald’s has the highest global market value and revenue in the industry, despite thermionic tube having more international outlets. 4. Key Player †paygrade of International Activities 4.1. Identification of Key Player establish upon their global presence, market value and revenue, McDonald’s is identified as the key player in the industry.\r\n4.2. McDonald’s International Market Entry Modes\r\nIn 1940, McDonald’s operated only one QSR but today has restaurants at 33,000 locations in 119 countries. McDonald’s utilises a variety of international market entry modes for rapid involution: mend ventures, franchising, master franchising and joint ventures. 15% of McDonald’s mark restaurants are operated as sole ventures. This involves a significant capital commitment but allows the highest degree of control.
 virtually restaurants are operated as franchises, allowing rapid expansion without high capital requirements. Franchising has also allowed McDonald’s to benefit from local experience, demonstrated by the menu differences by country.\r\nHowever, McDonald’s maintains control over crucial aspects such as the supply chain, marketing mix and staff training. overshadow Franchising introduces a third party as a ‘go-between’ to overcome geographical and cultural barriers. The combining of the master franchisee’s local knowledge and McDonald’s brand and model has been a successful formula, allowing expansion whilst maintaining significant control. McDonaldà ¢â‚¬â„¢s has also expanded internationally through joint ventures. Again, this allows for rapid expansion and utilises the knowledge of firms in closely-linked markets.\r\nBoth firms invest equity in the project, there is a lower financial risk for both parties; however, many joint ventures end in hostility and conflict due to firms taking emolument of one another (Brown and Harwood, 2010).\r\n'

'Themes in the Last of the Mohicans\r'

' nonpareil major root word articulated in The Last of the Mohicans is the stereotype portraiture Indians as animalistic. The Huron tribe is shown as the most raving mad tribe, almost nonhuman. Magua, the leader of the Huron tribe, is the most violent of the tribe. ferocious by the colonies’ treatment of his kin, he only seeks revenge. One of the clearest images of the Huron tribe’s animalistic nature is when Magua rips the look out of Colonel Munro’s chest. Other images that wait on add to this theme can be seen in the way that the Huron tribe attacks even the women and children.They care nonentity well-nigh the innocent people they murder, and they roam about as savages. This is the image that Americans today corroborate of all(prenominal) Indians. Very few know anything about the kindliness of Indians such as Uncas and Chingachgook. Another theme in this exposure is interracial love and friendship beingness looked down upon. After doing some resear ch on the actual novel by James Fenimore Cooper, I noticed that the plot was changed in the movie. In the novel, Cora and Uncas have an interracial relationship.\r\nRelated essay: Themes In MaruHowever, in the movie, Cora and Hawkeye, an adopted white, have that relationship. The relationship of Uncas and Cora that ends in end in the novel is switched to Uncas and Cora’s sister. Also, their fondness of for each one other is never developed. This supports that theme, for everything is changed to make it more harmonic to the typical white audience. It would be frowned upon to have a white woman in love with an Indian. Thus, the movie does not show that.\r\n'

'Abigail’s Party\r'

'It could be said that Mike Leigh uses the comic linguistic rule of disguises at the hold back of flake 1 to show Beverly’s change of attitude from her disguise back to her palp qualified self. This is shown when Beverly suggests â€Å"[getting] pissed” after(prenominal) having an argument with Laurence. The use of the sound out â€Å"pissed” as a colloquialism for drunk could be seen as being symbolic of Beverly’s true social class seeping through and through the performance she continuously puts on throughout the night.This is zany for the listening as Beverly spends a great lie with of time and effort in the first differentiate of Act 1 making sure that she is able to impress guests like Angela and Tony and emphasise to sense in the same social class as Susan. She does this by adding a copy of â€Å"[placing] a copy of planetary magazine in the magazine rack” and â€Å"[putting] on a record (Donna Summer: savour to Love you† among other things yet after one nice spat sh all(prenominal) we say with her husband represses back to having the record the hearing believes she’s trying to hide.Some might to a fault say that Leigh’s use of fools near the end of Act 1 is to create after a very tense moment. An mannikin of this would be after Laurence makes quite a long speech which gives us an idea of his views about nation as he says that people often â€Å"just drift through life, without any real aims”. He excessively describes these people as being â€Å"weak”. Both these points atomic number 18 extremely serious and also quite angry.This agency that when Angela tells a story about the time â€Å"[she] went to a political party” right after these serious points, the listening feels sorry for Laurence as no one seems to be listening to him, but they also can’t help but laugh at Angela’s complete vacancy of points Laurence was making. This makes Ange la a clear grammatical case of a natural fool as she has no real knowledge about when she is making an opposed point. It could also be said that the comic convention of foolishness is used when Angela and Beverly doesn’t know when she is saying something inappropriate or hurtful.An example of this would be when they try to reassure Susan about her daughter Abigail’s party but end up doing the ex transaction inverse by Beverly saying that â€Å"teenagers get over-excited” to which Angela add that â€Å"it all starts with one kiss”. This is humorous as fleck trying to do one thing, Beverly and Angela end up doing the exact opposite without realising it which is a classic example of a natural fool. This part of the play could also be seen as cringe comedy because of the discernment the audience feels for innocent Susan who has been kicked out of her family by her daughter only to e made to feel even more uncomfortable in Beverly’s house with her continuous points about teenagers and their rumoured carelessness which, including the snare and tonics Beverly gives Susan, causes her to be physically sick at the very end of the act. Hypocrisy could be considered to be other comic convention that is shown at the end of Act 1. This is particularly something that Beverly shows more than anyone else as when she is describing teenagers as having â€Å"a drink in one hand, a fanny in the other [and] they’re having a musical composition of a dance”.The hypocrisy of this is that Beverly throughout the act is continuously refilling people’s drinks, whirl cigarettes to everyone and is described on page 42 as â€Å"[proceeding] to have a dance solo in front of the others”. This is humorous as it makes it plainly lucid that Beverly is a natural fool because she is, in many ways just as childish as the teenagers that were in Susan’s house. This is a nonher case of the audience feeling superior to the characters on stage as they when seeing the play would mostly be essence class and therefore they would also probably not be as childish as Beverly or Angela.Leigh’s uses of comic conventions are, in my opinion, used to move over a social fly the coop change amongst when the characters are first introduced and when the act finishes which is shown with Susan coming to the house with a bottle of red wine and remnant up being sick in the toilet. Leigh’s clear use of comic conventions such as hypocrisy is also to breakdown the difference mingled with sophistication and childishness. Mostly though, Leigh uses comic conventions to get the audience to question where they stand on the social ladder and if it really matters in this world.\r\n'

'Cross Cultural Experience\r'

'Back in 2010 when I was tranquil a student at Singapore Polytechnic, I was fortunate enough to be given the chance to serve my Internship at the Royal Bank of Scotland (IRS). I must emphasize, that the 6 calendar months spent was unmatchable of the intimately memorable life experience I take a leak had. Person eachy It opened my eyes to what Ill c each the ‘real running(a) environment, as the previous jobs I held were mainly service of process as an assistant in retail (part- measure).I termed it ‘real gaining experience because the internship too offers me the chance to practice in Hong Kong. At the age of 18, the opportunities given were more than could hire for and certainly the experience and lessons learnt had an Impact on me until today. The Internship provided me the hazard to work under two disparate supervisors. I can remember them vividly as they atomic number 18 both different in terms of their lead and yes, finis-wise as well.The first super visor was Mr. Chri incorporateher Kim, head of halfway Office for Asia Pacific region. Mr. Christopher get bys from Korea, and in my opinion Is soulfulness who speaks his mind and puts his ideas across well. To put it bluntly, he expects subordinates to insinuate with his instructions unless there is a better append solution. He poses high expectations, eve on work placement students resembling myself. One of the heathenish etiquette that I noticed about Mr. Christopher Is that he was continuously punctual.In fact, never erst bind I run acrossn him report advanced for work. Came to register from colleagues that he would be in top executive earlier by an hour e very(prenominal) work day. One of the first few ground rules set for me as an intern is to be punctual, unless for valid reasons of soma. As a head of department, Mr. Christopher certainly proved himself to be a good reference model for other(a)s to note up to. In my pollen, he had on him the ‘ string ent and stern appearance, which inevitably makes me feel afraid to talk to him.A month into the internship, I got a surprise when received an e-mail from him complimenting me for Job well d unrivaled on one of the task he had assigned. This humble demonstration of admiration led me to see the good side of Asian nuance ? treating hatful with sincerity. Looking back, cultur eithery Mr. Christopher like about East Asian nations practices hierarchy within an organization where someone in a high rank or post normally commands greater authority amongst his lower peers. Respect is meeting that Is determine highly and this can be seen evidently In Mr. Christopher.As a leader of the department, he would organize theme meeting fortnightly to check on the emplacement of each unmarried in a pop the question to suss out everyone keeps up with the pace and to feel coordinated within the team. Work aside, he encourages team stick to through simple dinner and drinks every once In a objet dart. 2 months Into the Internship, I was transferred to a project team as additional custody was needed meet deadlines. My new supervisor is an Australian by the name of Miss Us-Ling Regress, who takes on the role of Senior Business Analyst in the bank.As a Singapore brought up in a Chinese family, I was taught since young to respect elders and to obey instructions without questioning. Working under Miss Us-Long helped me to comprehend the core of cultural differences, as she had a very different approach compargond to 1 OFF Mr. Christopher. The deterrence in approach probably infrastructures trot near cultural upbringing, which encourages free thought and self-involvement at work; to be more independent in learning. Miss Us-Ling with her in lineatory style of focusing gives me the impression of being reachable and easy to talk to.Unlike most(prenominal) Asians who adopt class-conscious structure, she brought about a direct style of conference which encourages an op en debate of ideas. Anyone, no matter his/ her direct is encouraged to contri entirelye during discussions and Miss Us-Ling is receptive to all of them. Her good man-management skills rubbed off the whole team and plane as an intern I can see and feel the strong team spirit fostered. For instance, most members have no qualms working additional hours on some days if deadlines argon needs to be met urgently.As opposed to Asians, she encourages freedom of beech where challenging of ideas in meetings are not seen as disrespectful as hanker as it leads to getting the Job done expeditiously and effectively. More importantly, she does not see herself in any(prenominal) way superior to her subordinates. I got the biggest surprise 4 months into the internship when I was informed I have the chance to travel to Hong Kong for work. The time spent in Hong Kong modifyd me to lift as an individual, since it was the first time I traveled alone. I used to think that Gingersnaps are always i ndulged in work; they hardly have time for themselves.However, Hong Kong changed my perspective. Very much like Singapore, Hong Kong is a snow flurry and bustle city where everyone can hardly stop their pace for a moment. In the morning firearm going to the train station for work, I was astonied that the walking pace of the people in Hong Kong is even faster than in Singapore. I had an experience once whereby on a rainy day, a charr carrying an umbrella on the opposite direction most walked her umbrella through my face because she was apparently shorter and only stress on the road ahead!Otherwise, culturally people have Confucianism roots where decisions made by management are seldom contested as they are seen as rude and disrespectful. . 2. NATIONAL SERVICE In a multi-cultural Singapore, National Service is a extent of unique experience for all Gingersnaps, as it bonds all of us together as one. I was enlisted to the berth Team Academy, Singapore Police Force. During this p eriod of my life, I learnt to appreciate and respect the kitchen-gardening norms of the different races.NSA not only opened my eyes to the different culture among races, it also taught me the culture of an order and regimental lifestyle, where teamwork is a great dealtimes highlighted as they key to solving problems. The 9 months of genteelness taught me to adapt to changes and fit together ruinously. Often, people are not receptive to change and are usually bonded by friends of similar culture, and NSA is there to help bushel the problem of social integration. Besides the Chinese, the Malayan Muslims form the majority of the cohort in my training batch.Of course the minority †the Indians and Eurasian are part of it as well. Living together for about 9 months taught me rather a fair bit on Malay culture I would never have come to know if not for NSA. For instance, the Malay Muslims have to require 5 times a day, and that they have to go through a month of fasting ahea d their new year. In adapting to one another, the rest would ensure there is quiet when they are conducting their prayers and the rest would also practice sensitivity during fasting month, such as not consuming food in their presence.I have also come to understand the Malay language, although I am not able to speak it dulcetly. Currently, in order to gain some experience while studying, I applied to become a mug ambassador at the Duty-Free Shop in the airport selling tobacco and alcohol. This Job provides me with the opportunity to meet people from all over the world. severally work day opens my eyes to different culture as customers from different surrounds will walk into the pasture and purchase duty free items. One of the most frequent visitors we have in Singapore is the Chinese (Pres).My time in UDF enabled me to see that the Chinese has very big spending power and their purchase is often linked to face. They often snap up the scoop shovel items that are not available in t heir interior(prenominal) market as having them signifies their wealth and status. This is an opinion hold upon by the Chinese colleagues as well! 2. 0. final stage From the humble experiences I have in life, I feel it is essential to appreciate other culture of the different people we meet along the way.We should all respect and embrace the culture norms of each individual as this will not only enable us to grow as a person, but also allows us to understand that the way one behave or act could actually stem from an upbringing that are different from us. Amidst the online saga where people are posting rude/inflammatory remarks about other cultures, I feel that this is all a conduce of cultural misunderstanding. We should all take a bar back and reflect upon ourselves, and seek first to understand the situation before pointing the finger at others. only if then can we achieve peace and live together harmoniously as\r\n'

'Summary and Assessment\r'

'Lesson 04. 07: Summary and perspicacity using the Four Steps to Gang a Great Speech, write and deliver a delivery presenting your Personal shuffle Statement to a urban center Council. 1 . Complete the Speech Planning Gulled 2. drop a line a two- to one-third-minute oral communication using the notes you organized In the Speech Planning submit. 3. Submit your notes and your written patois (two to three paragraphs) to your instructor. 4. Rehearse your mother tongue. Speech Planning Guide Your local city council privations a student to parting something he or she has wise to(p) in school.They want you to seduce them a two- to three minute barbarism to the highest degree your Personal Brand Statement. Use the Brand Guide you created In Lesson 04. 04 as a refer when organizing your speech. Know your audience. To learn about your audience, you created a trivial questionnaire they filled out. Here are their responses: Length of speech: 2?3 minutes Location of speech: City Council Meeting, City Hall, Room 305 Number of muckle in audience: 10 What topics should I name and address?We are interested in what you have learned in your leadership class. Please address the followers topics: How have you used your Personal Brand and throw communication skills In your daily life? You created three targeted brand statements. Which of the three brand targets Is the most repugn for you, and why? (For example, your family, teachers, or friends could be some of your targets. ) What recommendations would you give to those who want to improve their PersonalBrand? Outline Your Presentation. Outline your spotless presentation, from start to finish. This means that you should be clear about what your primary message is and create a picture to present your argument, or point of view, step by step. What topics should I address? Introduction Stories or examples to financial backing your point Evidence to support your point A call to action, or an appeal to the audie nce to do something new or different as a result of your presentation. Conclusion\r\n'