Identify What Is Happening in the External Environment in Terms

There argon three external factors that tinge course Political, legal and Social. Political factors inculpate political stability, political science support, revenueation and direct support. Legal factor involves things such(prenominal) as employment justices, consumer laws, it also influence attitudes such as well eat. Social factor involves education, age, ethics, attitudes etc. Political factors An activity related to establishment policy and its administrative practices that can have an effect on something.Most occupation operators will keep a watchful eye on any(prenominal) political factor, such as new legislation or regulatory shifts, which could have a substantial impact on how their company operates and its freighter line. Political decisions involve making choices that affect large issuance of slew and business. Government support for contrasting types of organization- government supports different organizations in different personal manners. There atomic number 18 three types of organizations- private, public and nonprofit/ conscious.In private sector, government tries to create an environment where business can compete. In the nonprofit/voluntary sector, government support business by giving various grants and tax reliefs. In the public sector the government covers the losses made by government owned organizations. Governments use taxation to encourage or admonish certain economic decisions. For role model, reduction in taxable personal (or household) income by the amount paying as interest on home owe loans results in greater construction activity, and generates more billets.Government also puts elevated taxes, for type they put high taxes on cig arttes and alcohol to discourage smoking and drinking, and high taxes on fuel to reduce pollution by discouraging people of driving cars so much. Government also tries enhancing the skills of the population. They enhance education and homework help to increase skills of functional population. They provide a range of knowledge and creates the educational framework including different types of qualifications, such as Apprenticeships and NVQs. Legal factors lineage must operate within the framework of the law.There are three laws that affect business Company law- how business set up and run, center law- contracts that business make with suppliers, employees and etc, and Competition law- how business are allowed to compare with each other. The Contract Law is a set of rules governing the relationship, content and validity of an system between two or more persons regarding the sale of ripe(p)s, provision of work or exchange of interests or ownership. The reason for this is due to the big twist of examples in which contracts can arise in everyday life.Contract law is law that governs oral and written agreements associated with exchange of goods and run, money, and properties. It includes consumer protection and employment law. Consumer protection involves gross revenue of Goods Act, this act means that the retailers have to sell goods as they are depict and satisfactory feel. It means that marketing should describe the product accurately. These laws are aimed at safeguarding consumers by ensuring that goods offered for sale are reasonably safe, and meet certain standards of quality to make them fit for their intended use. The consumer credit act this applies to business who sells goods on credit, or companies that lend money. Business need to be licensed by the Office of Fair Trading. This act wants business to give their customers updates on their nib regularly. If the customer falls behind the repayments the FOS may extend the time for the customer to repay their debt. avocation law means that employees are also protected at work. The contract of employment should include names of both parties, job title and description, hours of work, wages etc. Social factorsAre factors that influence individuals personality, attitudes and lifestyle. Demographic issues, when a population of a country is growing, at that place is an increase in goods and services and people available to work. Changes in structure means aging population. When the number of older people increase disruptive the demand for some goods increase, for example wheel chairs, anti-aging creams, world cruises etc. Household and families, there are change magnitude number of single-person households in the uk. The average marriage age is increasing aswell and many a(prenominal) an(prenominal) people now live alone.Education- the level of education is very classical nowadays. In almost all industries employers are expecting employees to have a good information about technology, and have good skills at the job theyre doing. Attitudes to work influence relationships between employers and employees. Britain has developed a long working hours culture compared to France and Italy. How external factors affect McDonalds in the UK and Lithuania McDona lds is the world largest chain of fast food restaurants with more than 30000 restaurants serving 52 million customers in more than 100 countries each day.McDonalds mainly sells hamburgers, cheeseburgers, chicken products, french-fries, breakfast items, soft drinks, milkshakes and desserts. More recently, it has begun to offer salads, wraps and increase. Each McDonalds restaurant is operated by franchise, an affiliate, or the corporation itself. The corporation revenues come from the rent, royalties and fees paid by the franchisees, as well as sales in company-operated restaurants. McDonalds revenues grew 27% over the three years ending in 2007 to $22. 8 billion, and 9% growth in operating income to $ 3. billion. Within the UK there are approximately 1200 restaurants employing over 85,000 people. In Lithuania there are just 9 restaurants employing less than 200 people. Political factors In the UK McDonalds main rivalrys are Chippy Shops, vacuum tube and KFC. McDonalds always need ed to treat rivalrys carefully. Thats way the factor related with competitor like competitors product quality, service, price competition, market, sales, growth everything impacting McDonalds. In Lithuania the only competitor for McDonalds is Hesburger.There are non many fast food restaurants so there is not much competition going on. In both countries employees are impacting McDonalds because company is recruiting, training staff for company. It is not uncommon for McDonalds to be the employer of commencement ceremony resort for young people just entering the workforce, older workers desiring particular income, or for those planning on transferring from one corporation to another. So, employee is impacting McDonalds in this way. Legal factors In both counties McDonalds producing their product and they are serving those directly to customers.Thats way the factor of product and service is impacting McDonalds. Product quality, product variety, quick and golden service, every thin gs are important for company. Those got an important impact on McDonalds. Employment law also affects McDonalds in the UK and Lithuania. In the UK minim wage is Apprentice- ? 2. 65, under(a) 18- ? 3. 68, 18 to 20- ? 4. 98 , and over 21- ? 6. 19. In Lithuania, there are not hourly wages, but the minimum salary for everyone in Lithuania is 232 euro a month.People in England has more money to spend on fast food restaurants than Lithuanians due to a larger income, therefore McDonald restaurants make much bigger meshing in the UK than in Lithuania. Social factors In the UK there are many more McDonalds restaurants than in Lithuania, mainly because of peoples Lithuanian people are more keen on healthy eating than British people. Most of Lithuanian people grow their own vegetables and fruit they also like to buy organic foods from the market, and stays away from fast food restaurants. McDonalds are not so popular in Lithuania as it is in the UK because of different coulture.