BBQ Fun Case Study

Title Page It is all(a) about compend figures of securities industry trends and developments in order to fixate their order on the note. The statistical epitome bequeath retreat you to valuable analysis of comparative grocery store information. It will show us the overview of sampling methods, quantitve explore methods etc. Besides this it will tell you that how to understand the market trends and how to produce them. Executive Summary BBQ athletics is leading to that harvests which are we use in outdoor lifestyle . It is catering to growing need for furnishing new and renovated house in the Brisbane area.It produces the different verities of BBQs, outdoor furniture and BBQ accessories will position BBQ drama as best in class for outdoor lifestyle retailing. In other section we learnt that use statistical analysis of market trends and developments to determine their potential impact on the championship. Apart from that we looked that how to perform qualitative analys is of comparative market information to review physical composition performance, opportunities or threats . we discussed market research techniques and sampling. Introduction BBQ fun is sanitary known connection in Australia.It is also one of the best companies which are producing outdoor quick products. This caller started since 1950 in Brisbane. First of all BBQ funs owner started his business from a little shop and he started his business with the making of charcoal grey ovens. That became very lovable in the people of Brisbane. However time has passed. BBQ fun started producing more outdoor living products and they became famous in all over Australia. In upcoming time the management of BBQ fun thing to take this company in all over the world. We hope that with our hard pretend and good quality of products we will be on number 1 in the world.Strengths. Excellent staff that are highly skilled and familiar about outdoor lifestyles.. Retail space that is bright, functional f or a commercial urban district.. High customer loyalty among customers. Weaknesses. A limited market budget to develop brand awareness due to the lack of searing mass and store cover.. The struggle to continually fund the growing long-term repayment plans taken out by our customers Opportunities. A growing market in a high growth area with significant section of the target market still not aware of BBQ funs offer..Increasing sales opportunities outside of our target area-greater Brisbane. Threats. Competition from topical anesthetic independents that can flinch price as owner operators lower than our staff-run stores.. competition from national bondage moving into the Brisbane market. A slump in the economy reducing customers disposable in get laid spent on outdoor lifstyles. Finding and discourse In the initial phases of the markrting plan development,several focus groups were held to get insight into a different types of patrons of outdoor lifestyle stores.These type o f groups provided useful insight into the decisions and decision-making processes,of custmors . An superfluous source of market research that is dynamic is a feedback mechanism establish on a suggestion card system in store. move thing of market research is reasonable appreciation. For two reasons the management of BBQ will come on the stores. The first one is competitve analysis. The second one is that local business owners are often part of an informal fraternal organisation where the support each others business.Brisbane city (BC) vs Sunshine city (SC) Customer number BCHouseholdIncome $ BC alfrescoHome warespend $ CustomerNumber SCHouseholdIncome $ SCOutdoor home ware spend $ 1 141917. 4 17030. 09 1 99724. 51 5983. 47 2 132476. 7 15897. 21 2 73762. 43 4425. 74 3 120251. 5 14430. 18 3 67561. 46 4053. 68 4 119381. 9 14325. 83 4 109280. 6 6556. 83 5 126690. 5 15529. 86 5 60555. 51 3633. 33 6 129411. 7 15529. 40 6 80996. 57 4859. 79 Recommendations If we want to build up our comp any in other countries then we should know bout the people of that state like about their customs, religion, habits and soon. Apart this quality of stuff is very authoritative to build up any business. If we provide the good quality product to the consumer in reasonable price then he will come back again and he will recommend to others as well to buy the things from our shop. The very important thing is area. Before start the business we should chose a good area that what kind of people are living there. How good their income is. Will they able to buy our product. These are the main tips which we aliment in eye to start the business.